Revolution Global
Summary: In response to a decline in revenue, Revolution Global, a start-up company, initiated efforts to revitalize their brands in order to drive growth and engagement for their dispensaries. I was brought on board to collaborate closely with a small creative team and lead the rebranding initiative. Together, we created new digital content for the company's website, emails, and social media platforms. Additionally, I played a significant role in the art direction in updating the company's website and app, ensuring a seamless user experience and alignment with the updated branding. In addition to my design duties, I provided training and guidance to the other designer on the team, offering assistance on design principles, print production, template creation, and digital content development. I also actively contributed to streamlining internal processes and promoted collaboration within the marketing team to enhance communication and productivity.
Results: Increased site traffic by 35% and drove a 20% increase in revenue from online orders within the first three weeks of launch. The rebranding efforts were well-received by customers, leading to a more positive perception of the company. Additionally, enhancements to internal team processes increased workflow efficiency and resulted in a 50% increase in the team's project output.
Role: Art Direction and Product/UI Design
“This is a really incredible design, and I don’t throw that comment around lightly. Stellar designers are so rare in this world, and I’m very impressed with what you’ve done here.”
Revolution Retail Website
“Syd, Thank you so much for being so awesome. [The website update] would not have been possible without your beautiful design and coding savvy. It is much appreciated.”
Revolution Cannabis Sample Launch Campaign Teaser
In-store Product Displays and Digital Display Ads
Tales & Travels 28g Flower Campaign
Tales & Travels Disposable Vape Campaign